![]() In branding terms, where uniqueness and distinctness are primary concerns, a Prada typeface could be a powerful tool in presenting that message throughout its written communications.For the Candy fragrance, with its very un-Prada pink colour and illustration, the Candy word in the Prada typeface reconnected the branding to Prada. Unlike the similarities between the lettering used for, say, Chanel, Dolce & Gabbana, Marc Jacobs, and others, the Prada lettering is striking and specific to that company. For a lot of that time we have been discussing the idea of a Prada typeface – what it might look like, whether it was an appropriate idea. David James has been working with Prada since 1996. Swami Vivekananda Books Pdf In Bengali Style. Burberry and Chanel for example show how a consistent graphic presence focusses a vision and clarifies a brands message to the consumer, even between different product ranges. Branding in fashion is complicated by the larger fashion houses in particular having a myriad of product – separate fashion lines, fragrances, cosmetics, eyewear – and defining themselves differently to a different audience through this different product. This can make for a confusing array of wordmarks and supporting typography which lose any sense of a brand’s singularity of purpose, content, and direction. The heavy Futura caps of the Jil Sander logo again suit a stand alone and separate treatment. Of course not every logo suits this treatment.įor example, sticking with fashion, Cassandre’s beautiful Yves Saint Laurent logo has such a particular calligraphic style and letterforms locked together in such a specific way that its best treated as an independent and separate graphic device. In fashion this has been done with great success by Burberry, with its stretched Bodoni caps. It extends a unique asset of a company, the way it presents its name, beyond just its name so that this uniqueness can be presented throughout its content. Extending a brand’s logo to a typeface feels like an obvious branding solution. Overview Prada Candy Typeface by Gareth Hague Alias Thanks to Gareth Hague for sharing his images / information on the development of the Prada Candy Typeface Gareth Hague Alias We have been exploring the idea of making a Prada typeface, a work in progress. ![]()
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